Ideal in support of world farming needs

In the year 2050, 100% more food will be needed. The solution lies in state-of-the-art farming techniques that increase production yield, and so protect the environment, a mission that Ideal is actively part of.

In 2050 the world will demand double the amount of food it consumes today. According to a study conducted by the FAO, in the next 20 years we will need 50% more food and 30% more water to be able to feed 1.2 billion more people in the world. Furthermore, in less than forty years it is estimated that 100% more food will be needed compared to what we need today. These staggering figures are in contrast with what is produced by the earth, which is bearing less and less fruit for the population. How do we tackle such a problem? It seems the only option open to us is to increase the productivity of the soil; by so doing, we could avoid increasing the amount of land beyond that which is already cultivated. In fact, numerous studies conducted by American ecologists show that the extensive use of land, typical of developing countries, leads to the destruction of entire ecosystems, ruining the delicate environmental balance. The most preferable alternative is to look to innovation: use crop

varieties with higher resistance to diseases, mechanise operations, or, better still, optimise the general crop protection system, using more non-chemical substances to protect the plants. However, these substances must help to safeguard the soil and to manage it in a way that is sustainable and respectful of the environment, humans and animals. The importance of the mission undertaken by Ideal, therefore, becomes clear, contributing to the optimisation of crop yield through innovation and technology while fully respecting environmental sustainability and biodiversit.